ProcessNo. 14

Change the font

This visual shift can highlight weaknesses and errors in your copy. Printing your copy can also help you spot opportunities for improvements.

Try this

Copy your draft into a new document in a completely different typeface, then read it fresh.

Try it on your copy

Paste a line. Rewrite it using Change the font.

Your line

Your rewrite

Stays on this page. Nothing is saved or sent.

EditingGetting started

* Don’t worry about the style or tone

Rewrite a single headline using five different voices or copywriting techniques.

Try printing your working notes so you can cut them up and rearrange the physical sheets.

Ideas

Run a ten-minute sprint with Change the font as your prompt. Free, with no sign-in: it stays on your device.

CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.