Exercises for every kind of brief
Dirty dozen, Three truths, Enemy, promise, proof, and a set for dull briefs. Each has a timer, a target and a clear way to finish.
Ideas · before the copy
Find the idea before you write a word
Timed exercises, cards and grids that get you past the blank page and onto something worth writing. You do the thinking. Ideas gives it a shape.
No AI writes anything. No sign-in for a sprint. Boards are included with ProCopywriters Pro.
For the part of the job nobody sees
Most of a copywriter’s best work happens before the first draft. Ideas is built for that bit.
Get started, fast
A blank page and a ten-minute timer. Write anything. Sort it later.
Get further than your first idea
Exercises push you past the obvious, even on a brief about industrial cleaning or cloud billing.
Keep what’s good
Star the keepers. They carry into your copy, your deck or your next board.
How it works
Five moves, in order. Do all five on a big brief, or just the first two on a headline.
- Gather
Empty your head. Everything you know, fast and unjudged.
- Process
Run an exercise. Sort cards, fill a grid, find the tension.
- Pause
Step away with one question in your pocket.
- Collect
Catch the thought that turns up in the shower, on your phone.
- Complete
Pick up to three keepers and say each one properly.
What’s inside
Grids that force new combinations
Pick two variables, or make your own, and fill every cell. The impossible ones are often the interesting ones.
Coming soonThe presenter view of a client workshop on Zoom
Run it with your client Coming soon
Share your screen, send a link, and brainstorm together. Everyone stars their favourites. You keep the summary.
Catch it on your phone
The idea that arrives on the bus goes straight onto your board. Works offline.
Free · part of Ideas
CopyDeck
87 named copywriting techniques, free for anyone. Draw them onto any Ideas board as prompts, or deal a hand when you’re stuck.
Process
Dirty dozen
Instead of trying to write the perfect headline, try to write the very worst thing you possibly could.
Persuasion
Absolutes are unbeatable
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Persuasion
Write the unwritten
Stating the obvious is a powerful trick when nobody else is telling the truth.
Pricing
Ideas is included in ProCopywriters Pro membership. A quick sprint is free for anyone.
ProCopywriters Pro
Included
£14.99 a month
- All of Studio: Ideas and Content
- A directory listing and portfolio
- Workshops, the video library and CPD log
- The CopyCon member discount
Without a membership Coming soon
Ideas on its own, or Studio
Ideas, or Ideas and Content together as Studio, for writers and teams who don’t need a membership. Leave your email and we’ll tell you when they open.
Nothing else: one email when it opens.Also in Studio
See ContentContent
When you’ve got the idea, write the copy and get it signed off. Clients comment on a link, not a document.
Questions
Does Ideas use AI?
No. Nothing in Ideas writes, suggests or scores. It gives you structure and prompts; the thinking is yours. Nothing you write is used to train AI.
Do I need Content as well?
No. Ideas works on its own. If you have both, your keepers carry straight into a Content project.
Is CopyDeck really free?
Yes, for anyone, with no account. Ideas is where you use the cards on a board, with timers and exercises.
Can my client join in?
Client workshops are coming soon: run a session, send your client a link, and brainstorm together without them needing an account.
What happens if my membership ends?
Your boards are kept for 12 months, so they’re there if you come back. You just can’t start new ones.
Your next brief starts here
Start a ten-minute sprint now, free and without signing in, or sign in with ProCopywriters for boards.