As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’. Quietest, fastest, cleanest; that’s all people will remember anyway. All the rest of the claims in the middle are forgettable.” How does your product stand apart from the competition? How is it superior?
From Hey Whipple, Squeeze This by Luke Sullivan and Edward Boches
How is your product the greatest?
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What do your sales reps always highlight to land a deal – or sink a competitor?
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
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