What do your sales reps always highlight to land a deal – or sink a competitor? What’s the feature that your rivals can’t match? What’s the deal that nobody else offers? What’s the secret of your supply chain that enhances your products in meaningful ways? What’s the power of your people that enriches your services? In short: what’s your USP?
What’s the one thing you’ve got that your competitors don’t?
Paste a line. Rewrite it using Unique Selling Point (USP).
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Unique Selling Point (USP) as your prompt. Free, with no sign-in: it stays on your device.
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