Instead of trying to write the perfect headline, try to write the very worst thing you possibly could. Now write 11 more. Fill a page with terrible headlines and unusable messaging. This exercise will get you writing, and it might even show you a novel way forward.
Write 12 terrible headlines as fast as you can. Circle anything that contains an unexpected truth.
Paste a line. Rewrite it using Dirty dozen.
Stays on this page. Nothing is saved or sent.
Run a ten-minute sprint with Dirty dozen as your prompt. Free, with no sign-in: it stays on your device.
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