Stating the obvious is a powerful trick when nobody else is telling the truth. Is there an industry secret or a limitation of your product that you can confess? Is there an elephant in the room that nobody else dares to address? This could be your opportunity to establish your brand as a bold leader in the industry.
What’s the one thing that everyone knows but nobody has the cojones to put in print?
Paste a line. Rewrite it using Write the unwritten.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Write the unwritten as your prompt. Free, with no sign-in: it stays on your device.
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