For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’. The passive voice can leave readers wondering what you’re offering. The active voice makes your writing more explicit and your offers more appealing. However, passive voice can be useful to help you front-load keywords in headlines and first sentences.
From Further reading: ‘Passive Voice is Redeemed for Web Headings’ by the Nielsen Norman Group
Search your draft for "is", "are", "was", "were" — rewrite each passive sentence with a clear subject and verb.
Paste a line. Rewrite it using Active voice.
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By addressing your readers one-to-one, you transform your generic broadcast into a personal appeal.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Active voice as your prompt. Free, with no sign-in: it stays on your device.
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