Deal a hand

Five tactics, at random. Use them all on one brief, or keep the one that bites.

For

Names generally fall on a spectrum from descriptive (‘General Motors’) to evocative (‘Patagonia’) to abstract (‘Kodak’).

Conflict demands resolution, so it makes for interesting stories.

You might use ‘imagine’ or ‘picture this’ or find less overt ways to get your customers’ minds engaged.

Choose the position of your messages carefully.

Are you competing with companies in different industries?

The tactics library is a free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.