Most people have a need to be consistent. If Maureen says she loves opera, she’ll feel more inclined to accept an offer of free tickets. Can you get your readers to make a small commitment that demonstrates their interest in your offer? Perhaps through signing up for a free trial or a sample package. These small interactions can help you lead customers to bigger purchases.
From Influence: The Psychology of Persuasion by Robert B. Cialdini
Add a low-commitment first step (a quiz, a free sample, a tick-box) before your main CTA.
Paste a line. Rewrite it using Commitment and consistency.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Commitment and consistency as your prompt. Free, with no sign-in: it stays on your device.
The tactics library is a free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.