It might be a new experience, a life of convenience, or membership to a desirable club. How many other people are jumping in? Who else is taking part, or talking about this thing? How might life change for purchasers? Is there a risk in not buying? Is the offer time-limited or is stock running low? Tap into people’s ‘Fear Of Missing Out’ to encourage action.
What is the reader missing by not buying?
Paste a line. Rewrite it using FOMO.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with FOMO as your prompt. Free, with no sign-in: it stays on your device.
The tactics library is a free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.