People are intensely sensitive to the frame in which ideas are presented. Take care with your words to ensure that your ideas are presented positively, focusing on gains rather than losses, and including language that implies action and success. For example, presenting an annual expense as a daily cost can make it seem less extravagant.
From ‘Prospect Theory: An Analysis of Decision Under Risk’ by Daniel Kahneman and Amos Tversky
Reframe your biggest number: can an annual cost become a daily one? Can a percentage become a person?
Paste a line. Rewrite it using Framing.
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As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Framing as your prompt. Free, with no sign-in: it stays on your device.
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