Reading is work. Time is money. Is your writing giving people value, laughs, joy, or enlightenment? Can you add some creative flair to otherwise procedural copy? Can you use a little poetry, alliteration or surprising words to shatter the shell of their consciousness? You want them to feel that reading your copy has been ‘worth their while’.
How will you repay your readers for their time?
Paste a line. Rewrite it using Reward your reader.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Reward your reader as your prompt. Free, with no sign-in: it stays on your device.
The tactics library is a free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.