Features are things your product does. Benefits are why people care. Does your audience care about your specifications and technical features? Or do they care about how those details can change their life – or their business – for the better? Does your copy illustrate the impact that your offer can make to your readers’ lives?
For every feature in your copy, write "which means that…" and complete the sentence. Lead with the completion.
Paste a line. Rewrite it using Benefits first.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Benefits first as your prompt. Free, with no sign-in: it stays on your device.
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