How can every word contribute to guiding readers towards this action? How can you make the action easy or effortless? Can you give readers more than one option to accommodate different budgets or interest levels? For example, you might offer email, SMS or telephone responses, or a variety of payment options.
From Nobody Wants to Read Your Sh*t by Steven Pressfield
Write five different CTAs for the same action and test which feels most natural to click.
Paste a line. Rewrite it using Call to action.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Call to action as your prompt. Free, with no sign-in: it stays on your device.
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