Does your offer include an element of community or shared experience? This community might be literal, like an online group, or it might be more ephemeral, based purely on the shared experience of using a beloved product. Can you lean into this idea? Can you acknowledge a community that exists in reality – or in theory?
Write one line that makes the reader feel like part of a group: "Join 10,000 others who…"
Paste a line. Rewrite it using Community.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Community as your prompt. Free, with no sign-in: it stays on your device.
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