… curiosity. You might use curiosity to get someone to read an ad or open an email. If you use this approach, make sure the content of your ad has some logical connection to the opening gambit, and that your readers’ time and attention is rewarded; tricking your readers will not win fans or make sales.
Try this
Rewrite your email subject line so it opens a loop the reader can only close by clicking through.
Ideas
Open a ten-minute sprint with Curiosity as your prompt.