PersuasionNo. 20

Curiosity

… curiosity. You might use curiosity to get someone to read an ad or open an email. If you use this approach, make sure the content of your ad has some logical connection to the opening gambit, and that your readers’ time and attention is rewarded; tricking your readers will not win fans or make sales.

Try this

Rewrite your email subject line so it opens a loop the reader can only close by clicking through.

Ideas

Open a ten-minute sprint with Curiosity as your prompt.

Try it in Ideas

Try it on your copy

Paste a line. Rewrite it using Curiosity.

Stays on this page. Nothing is saved or sent.

Good for

HeadlinesEmailSocial

Related cards

Ideas

Take it further

Run a ten-minute sprint with Curiosity as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

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