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ProcessNo. 24

Draw the thing

Sketching your ideas might help you imagine how the reader will flow through the ad, how the messaging will fit together, and which details you have room to include. You have permission to draw badly. If you’re not sure how to order the elements (headline, subheading, image, caption, quote, logo, body, call to action, etc.), cut them out so you can try a variety of layouts.

Try this

Sketch the layout of your page: where does the eye go first, second, third?

Ideas

Open a ten-minute sprint with Draw the thing as your prompt.

Try it in Ideas

Try it on your copy

Paste a line. Rewrite it using Draw the thing.

Stays on this page. Nothing is saved or sent.

Good for

Campaign conceptGetting startedIdeation

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This visual shift can highlight weaknesses and errors in your copy.

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Rewrite a single headline using five different voices or copywriting techniques.

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Take it further

Run a ten-minute sprint with Draw the thing as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.

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