ProcessNo. 25

Embrace constraints

Feeling overwhelmed by creative possibilities? Tell your client or creative partners that you’ll send them a first draft by the end of the day. Make a promise that you can’t break. Or scale down the infinite potential by deciding to write one single ad or concept that’s no longer than 100 words. Find freedom within restrictions.

Try this

Rewrite your copy in exactly 50 words. What survives is what matters most.

Ideas

Open a ten-minute sprint with Embrace constraints as your prompt.

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Try it on your copy

Paste a line. Rewrite it using Embrace constraints.

Stays on this page. Nothing is saved or sent.

Good for

Getting started

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Run a ten-minute sprint with Embrace constraints as your prompt. Free, with no sign-in: it stays on your device.

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