Readers are much more likely to remember your message if your words resonate with a powerful experience, emotion or memory. You might mention a relatable human experience that your product plays a part in. Or you might address the excitement, hope or uncertainty that comes with the buying process. Try to get beyond the facts of your offer and enter the real world that your readers live in.
For each key message, ask: "How does this make the reader feel?" If the answer is "nothing," rewrite.
Paste a line. Rewrite it using Emotion.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Emotion as your prompt. Free, with no sign-in: it stays on your device.
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