Especially useful when appealing to first-time buyers, novices or B2B audiences. Brands often fall victim to the ‘curse of knowledge’ and assume that everyone knows this stuff. They don’t. Bring the experience to life. Make it feel real. And really easy.
Write a three-step "Here's how it works" section that makes buying feel effortless.
Paste a line. Rewrite it using Explain the process.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Explain the process as your prompt. Free, with no sign-in: it stays on your device.
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