Start with a small question that is 99% likely to get a ‘yes’ answer. And then build on this to lead your audience towards a bigger commitment. The ultimate answer to the customers’ problems must be your product.
From The Adweek Copywriting Handbook by Joseph Sugarman
How can you get the reader to start agreeing with you, and saying ‘yes’ in their head?
Paste a line. Rewrite it using Get to 'yes'.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Get to 'yes' as your prompt. Free, with no sign-in: it stays on your device.
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