ProcessNo. 35

Guerrilla testing

Pop your copy under the nose of anyone who isn’t moving. How does it make them feel? What does it make them want to do? What do they learn? What can they remember when you take the copy away?

Try this

Show your copy to the nearest person. Ask them to read it and then take it away — what do they remember?

Try it on your copy

Paste a line. Rewrite it using Guerrilla testing.

Your line

Your rewrite

Stays on this page. Nothing is saved or sent.

Good for

EditingAny copy

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Bullets

* Don’t worry about the style or tone

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Change the font

This visual shift can highlight weaknesses and errors in your copy.

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Combine harvester

Rewrite a single headline using five different voices or copywriting techniques.

Ideas

Take it further

Run a ten-minute sprint with Guerrilla testing as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.

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