ProcessNo. 39

Know your competitors

Are you competing with companies in different industries? For example, a fitness brand might also be competing against diet products. A DIY brand might be competing against professional painters and decorators. What might someone buy instead of your product? Could you acknowledge this asymmetrical rivalry? How could you confront this hidden competition?

Try this

Visit three competitor websites and note what they all say. Now write the thing none of them say.

Ideas

Open a ten-minute sprint with Know your competitors as your prompt.

Try it in Ideas

Try it on your copy

Paste a line. Rewrite it using Know your competitors.

Stays on this page. Nothing is saved or sent.

Good for

PositioningCampaign conceptResearch

Related cards

Ideas

Take it further

Run a ten-minute sprint with Know your competitors as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

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