Sounds obvious, but this one runs deep. We are more likely to listen and respond to people or companies that we like. How can you let readers get to know your business better? This might mean revealing some personal details about the team, adding some personality to your copy, or being less stuffy and corporate. How can you make friends with your readers?
From Influence: The Psychology of Persuasion by Robert B. Cialdini
Add one personal or human detail about the team or founder to your copy.
Paste a line. Rewrite it using Liking.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Liking as your prompt. Free, with no sign-in: it stays on your device.
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