Most of us need to be fair and just. When we receive a gift, we want to repay the favour. Can you start relationships with your readers by giving something away? Physical gifts are undeniably powerful, but you could also give information, guides or instructions that help your audience make a decision or complete a task. This might be an e-book, a free consultation or a free sample package.
From Influence: The Psychology of Persuasion by Robert B. Cialdini
Identify one genuinely useful thing you can give readers before asking for anything in return.
Paste a line. Rewrite it using Reciprocity.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Reciprocity as your prompt. Free, with no sign-in: it stays on your device.
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