ProcessNo. 50

Review harvesting

Shopping reviews and Q&A sites are packed with real-world problems and descriptions of the products bought to solve them. You can use these sources for both a general perspective on customer motivations, and also the specific phrases that customers use to describe your products.

Try this

Find 10 customer reviews of your product (or a competitor's) and highlight the exact words customers use.

Ideas

Open a ten-minute sprint with Review harvesting as your prompt.

Try it in Ideas

Try it on your copy

Paste a line. Rewrite it using Review harvesting.

Stays on this page. Nothing is saved or sent.

Good for

ResearchProduct pagesCampaign concept

Related cards

Ideas

Take it further

Run a ten-minute sprint with Review harvesting as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

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