Rather like those ‘serving suggestion’ photos on food packages, try to capture the context in which your product is consumed, or allude to a feeling that it forges, or a moment it creates. Help your readers to imagine a future that is enriched by your product. How will it make them feel? Can you engage their senses?
From Don’t Sell the Steak, Sell the Sizzle! – Elmer Wheeler (YouTube)
For your key product, write one sentence about the feature and one about the experience it creates. Lead with the experience.
Paste a line. Rewrite it using Sell the sizzle.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Sell the sizzle as your prompt. Free, with no sign-in: it stays on your device.
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