’Show, don’t tell’ is basic advice for writing fiction and it applies perfectly well to writing copy. Telling people how great your product is is one thing. Showing them is far more convincing. This might mean showing the product in action, including testimonials or revealing outcomes. Offer evidence that can’t be disputed.
Replace one "we are X" claim with evidence: a case study, a number, a customer quote.
Paste a line. Rewrite it using Show, don't tell.
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As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Show, don't tell as your prompt. Free, with no sign-in: it stays on your device.
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