Testimonials, reviews, likes, shares, sales figures and long queues are all popular forms of social proof that businesses routinely exploit. Displaying social proof is especially important for new brands and online businesses. How can you help customers feel confident in choosing you?
From Influence: The Psychology of Persuasion by Robert B. Cialdini
Add one form of social proof within the first scroll: a review, a stat, a logo, a quote.
Paste a line. Rewrite it using Social proof.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Social proof as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.