Instead of trying to appeal to a mass audience, and failing to interest everyone, focus on the readers who need your specific product. Mention the particular details that make your business stand out. Make your marketing deeply appealing to a very specific group of people who need your thing.
Replace every vague adjective ("great", "innovative", "leading") with a concrete detail.
Paste a line. Rewrite it using Specificity.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Specificity as your prompt. Free, with no sign-in: it stays on your device.
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