CraftNo. 61

Storytelling

People can tune out an ad but they can’t resist a story. If you present the beginning of a story, most readers will want to know how it ends. The best stories have tension, problems, unexpected setbacks and satisfying endings. Consider starting your story in the middle to make it feel more urgent.

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Find a real customer story with a problem, a turning point, and a resolution. Tell it in under 80 words.

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Paste a line. Rewrite it using Storytelling.

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