Conflict demands resolution, so it makes for interesting stories. In fact, without conflict you don’t have a story. Your conflict might be the reader’s own struggle to achieve a goal, or the industry’s failure to create better products, or even your own product’s shortcomings.
From Always Be Interesting – Luke Sullivan (YouTube)
Ask your brief
What is the conflict or tension in your reader’s life?
Ideas
Open a ten-minute sprint with Conflict calls attention as your prompt.