Can you place your product at the centre of the hero’s journey? What problem can you solve for your customers? How will their life be different after they buy your product or engage with your brand?
From How to Write Better Copy by Steve Harrison
Your customer is the hero of their own story. How can you help them?
Paste a line. Rewrite it using Help the hero.
Stays on this page. Nothing is saved or sent.
People aren’t selfish.
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Run a ten-minute sprint with Help the hero as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.