First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action. Where does your copy fit into this chain? Are your words intended to take readers on a complete journey or just move consumers to the next stage? Search for ‘AIDA marketing model alternatives’ if the classic version doesn’t ignite your imagination.
From Attributed to E. St. Elmo Lewis in The Psychology of Selling and Advertising by Edward K. Strong
Map your copy to the four stages: which paragraph grabs Attention? Which builds Interest? Where's the Desire? Where's the Action?
Paste a line. Rewrite it using AIDA.
Stays on this page. Nothing is saved or sent.
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Asking questions is a simple technique to make your copy more conversational.
Run a ten-minute sprint with AIDA as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.