Asking questions is a simple technique to make your copy more conversational. By including questions you can encourage readers to actively think about their own situation, needs, desires and attitudes. Asking questions immediately makes your reader feel more engaged and involved, and less like they’re receiving a lecture. We’re right, aren’t we?
How can you get your reader involved in a conversation?
Paste a line. Rewrite it using Ask questions.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Ask questions as your prompt. Free, with no sign-in: it stays on your device.
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