Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention. Alliteration can help to create a sense of softness, urgency or concern, depending on the context in which you use it.
Rewrite your headline three times, each starting every key word with the same letter. Keep the best.
Paste a line. Rewrite it using Alliteration.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Asking questions is a simple technique to make your copy more conversational.
Run a ten-minute sprint with Alliteration as your prompt. Free, with no sign-in: it stays on your device.
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