People aren’t selfish. But we are all busy and struggling with innumerable challenges. Whenever you find yourself talking too much about your product, flip it around so you put the spotlight on your reader. What is your reader interested in? What problems can you help them solve?
Count how many times you use "we" vs. "you." Aim for at least a 3:1 ratio in favour of "you."
Paste a line. Rewrite it using Focus on the reader.
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Can you place your product at the centre of the hero’s journey?
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
Run a ten-minute sprint with Focus on the reader as your prompt. Free, with no sign-in: it stays on your device.
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