You wouldn’t ask a stranger for their hand in marriage, so don’t rush into propositioning a reader who barely knows you. Maybe you need to set the scene. Create a mood. Introduce the company. Start a conversation about features. Raise the issue of problematic peers in the sector. Take one small step forward and readers will be more inclined to follow.
Instead of aiming for a sale, could you help your customer take a single step closer to buying?
Paste a line. Rewrite it using Take a single step.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Take a single step as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.