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ProcessNo. 63

Tell a friend

I must tell you about this brilliant copywriting technique…

Struggling to get started on your copy? Imagine that you are writing a letter to a friend and you need to explain this product in a way they’ll appreciate. How can you share this wonderful thing in a way that gets them excited? How would you phrase it so they understand the benefits? What would you share first? Is there anything you could mention that is guaranteed to pique their interest?

Try this

Write the opening paragraph as if you're texting a friend about this product. Keep that energy.

Ideas

Open a ten-minute sprint with Tell a friend as your prompt.

Try it in Ideas

Try it on your copy

Paste a line. Rewrite it using Tell a friend.

Stays on this page. Nothing is saved or sent.

Good for

Getting startedAny copy

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Rewrite a single headline using five different voices or copywriting techniques.

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Take it further

Run a ten-minute sprint with Tell a friend as your prompt. Free, with no sign-in: it stays on your device.

Start a sprint

CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.

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