Your tone of voice is a major component of your brand’s identity. Defining your voice can help you stand out and build a fan base. Consider these four tone of voice dimensions:
Funny vs. serious
Formal vs. casual
Respectful vs. irreverent
Enthusiastic vs. matter-of-fact
From ‘The Four Dimensions of Tone of Voice’ by the Nielsen Norman Group
How does your brand speak?
Paste a line. Rewrite it using Tone of voice.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Tone of voice as your prompt. Free, with no sign-in: it stays on your device.
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