Who within the business has the most direct contact with customers? Who is building the products? Who maintains the services? Who is your most enthusiastic customer? Who is your most integral supplier? By talking to people inside – and outside – the organisation you can find the insights that connect more deeply with readers.
Interview someone who isn't in the marketing team — a customer service rep, a delivery driver, a long-time customer.
Paste a line. Rewrite it using Unusual suspects.
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Run a ten-minute sprint with Unusual suspects as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.