If you can create a sense of urgency in your copy, you can reduce the likelihood that readers defer action. Fake imperatives and phoney deadlines are cheap tricks that will only undermine your readers’ trust; you need to find genuine reasons why it’s in their interests to act fast. Is stock running low? Are you approaching a key deadline or delivery window? Is a certain colour or limited edition running out?
Why do your readers need to act right now?
Paste a line. Rewrite it using Urgency.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Urgency as your prompt. Free, with no sign-in: it stays on your device.
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