Weirdness works wonders

A sprinkling of weirdness can help people remember important messages and set you apart from your ‘meh’ rivals. Research shows that people remember things that stand out within an otherwise normal context. Can you add a little kookiness without trivialising your product? This could be as simple as using an absurd word, a muddled metaphor, or an unorthodox layout.

From ‘The Bizarreness Effect: Evidence for the Critical Influence of Retrieval Processes’ by Lisa Geraci et al.