What if all your competitors are wrong? What if all their marketing is based on false assumptions? Are you blindly following the misinformed? Even if your competitors are pursuing a solid strategy, there’s no guarantee it will work for you. Look at your competitors and notice the similarities. What’s the opposite of industry norms? Could you subvert the standard?
From ‘When the world zigs, zag’ strapline from a legendary Levi’s campaign by Barbara Noakes.
List three things every competitor does in their copy. Do the opposite of one.
Paste a line. Rewrite it using Zig when others zag.
Stays on this page. Nothing is saved or sent.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
How can you demonstrate your authority?
Run a ten-minute sprint with Zig when others zag as your prompt. Free, with no sign-in: it stays on your device.
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