It’s one of the most powerful words you can use. Why? Because people automatically feel that a valid justification has been given when it is preceded by ‘because’. Even if the actual reasoning is weak or flawed, people will feel more convinced if you use ‘because’. Just… because.
From ‘The Mindlessness of Ostensibly Thoughtful Action’ by Ellen Langer (1978)
Add "because" to your key claim and complete the sentence. Does the reason strengthen or weaken it?
Paste a line. Rewrite it using Because.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Because as your prompt. Free, with no sign-in: it stays on your device.
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