Address the obvious weakness with your product immediately and openly. Just be sure that readers can discern that the ‘problem’ doesn’t matter. This can be helpful for showing readers that you’re not in denial, but that you’re honest and you’re human.
From ‘Embrace Your Dirt’ in A Self-Help Guide for Copywriters by Dan Nelken
Name the one weakness in your product. Write a sentence that acknowledges it openly and then pivots to a strength.
Paste a line. Rewrite it using Brutal honesty.
Stays on this page. Nothing is saved or sent.
Research shows that it’s possible to be too perfect.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
Run a ten-minute sprint with Brutal honesty as your prompt. Free, with no sign-in: it stays on your device.
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