Research shows that it’s possible to be too perfect. Revealing flaws, admitting weaknesses and confessing to embarrassing mishaps can help readers to see the humanity inside your corporate façade. By being honest about a flaw, readers are more likely to trust your other claims and promises.
From The Choice Factory by Richard Shotton
Admit one small, endearing flaw in your copy. Does it make the rest feel more trustworthy?
Paste a line. Rewrite it using Pratfall effect.
Stays on this page. Nothing is saved or sent.
Address the obvious weakness with your product immediately and openly.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
Run a ten-minute sprint with Pratfall effect as your prompt. Free, with no sign-in: it stays on your device.
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