What do we mean? We’re talking about those short bridge phrases that can make your copy conversational and keep your reader moving towards a call to action. How? Well, you could ask and then answer a question. Or insert short, conversational phrases such as: ‘you know why?’, ‘it gets better’, ‘and that’s just the beginning’.
Also known as ‘grease-slide copywriting’.
Insert three bridge phrases ("Here's the thing:", "But wait:", "And it gets better:") to break up your longest paragraph.
Paste a line. Rewrite it using Bucket brigade.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Bucket brigade as your prompt. Free, with no sign-in: it stays on your device.
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