Is your copy too similar to that of your competitors? Are you blending into the background? Our clients often wish to emulate competitors that they admire. The end result of this competitive copycatting is that most players in a niche look and sound the same. This may be comforting to senior leaders, but it renders the business invisible. Identify the prevailing trends in your sector so you can avoid them.
Collect five competitor headlines. Write the opposite of each one.
Paste a line. Rewrite it using Deliberately different.
Stays on this page. Nothing is saved or sent.
What if all your competitors are wrong?
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
Run a ten-minute sprint with Deliberately different as your prompt. Free, with no sign-in: it stays on your device.
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