Can you organise your words to accommodate people who scan the material in an F-shaped pattern? This means focusing on front-loading keywords in headings and the beginning of sentences so they catch the eye of readers who scan the text looking for relevant information.
From ‘F-Shaped Pattern for Reading Web Content’ by the Nielsen Norman Group
Check the first two words of every heading and paragraph. Do they contain your most important keywords?
Paste a line. Rewrite it using F-shaped pattern.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with F-shaped pattern as your prompt. Free, with no sign-in: it stays on your device.
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